ABOUT US

JEJU — A VOLCANIC
ISLAND LIKE NO OTHER

Jeju isn’t a faraway myth—it’s Korea’s largest island,
home to generations with their own dialect, traditions,
and pace of life. Separated from the mainland yet
distinctly its own, Jeju holds a quiet reputation for nature
that runs deeper—into the soil.

JEJU — A VOLCANIC
ISLAND LIKE NO OTHER

Jeju isn’t a faraway myth—it’s Korea’s largest island,
home to generations with their own dialect, traditions,
and pace of life. Separated from the mainland yet
distinctly its own, Jeju holds a quiet reputation for nature
that runs deeper—into the soil.
The landscape makes it easy to see why.
Hallasan rises at the center, with over 360 oreums, lava caves,
and rocky cliffs shaped by time—nature built on its own terms.
But Jeju’s real wonder might be gotjawal—a dense forest
growing on rough lava rock once thought too harsh for life.
Yet plants pushed through, took root, and turned it into rich greenery.
That strength is what inspires us.
The landscape makes it easy to see why.
Hallasan rises at the center, with over 360
oreums, lava caves, and rocky cliffs shaped by time
—nature built on its own terms. But Jeju’s real wonder
might be gotjawal—a dense forest growing on
rough lava rock once thought too harsh for life.
Yet plants pushed through, took root, and turned it
into rich greenery. That strength is what inspires us.

JEJU ISLAND

JEJU ISLAND
At Innisfree, we turn what we learn from
Jeju into carefully balanced skincare—designed to
support healthy-looking skin
while remaining comfortable on skin.
At Innisfree, we turn what we learn from
Jeju into carefully balanced skincare—designed to
support healthy-looking skin
while remaining comfortable on skin.

BEAUTY
GREEN TEA™

JEJU BOTANICALS:
BORN TO THRIVE

Jeju's plants don't just grow—they face
wild winds, moody weather, and rocky soil.
Yet they still root deep, sprout strong, and flourish.
That kind of grit is at the heart of what we do.
Jeju's plants don't just grow—they face
wild winds, moody weather, and rocky soil.
Yet they still root deep, sprout strong, and flourish.
That kind of grit is at the heart of what we do.
One of our standout ingredients is derived from Jeju green tea.
Its journey started on land so rough even local farmers
walked away—rocks, thorns, and soil known as japjongji that no one wanted.
But Amorepacific saw something more,
transforming it into thriving green tea fields.
One of our standout ingredients is derived from
Jeju green tea. Its journey started on land so
rough even local farmers walked away—rocks, thorns,
and soil known as japjongji that no one wanted.
But Amorepacific saw something more,
transforming it into thriving green tea fields.
Today, that spirit of resilience lives on in some of our key
formulas. We selectively incorporate ingredients from Jeju
Island across our portfolio, choosing them where they can
best benefit the skin.
Today, that spirit of resilience lives on in some of
our key formulas. We selectively incorporate ingredients
from Jeju Island across our portfolio, choosing them
where they can best benefit the skin.
NATURE MEETS KOREAN SKIN SCIENCE

NATURE MEETS
KOREAN SKIN SCIENCE

Our approach to skincare starts simple: choose only what’s good for your skin.
That starts with carefully picked Jeju botanicalsㅡlike green tea and bijaㅡ
known for being naturally skin-loving.

But we don’t stop at nature. We combine and transform
natural and other ingredients using Korean skincare know-how
to create formulas that are gentle, balanced, and actually work.
At the heart of it is our golden ratio approach—carefully calibrated blends
created with skin comfort and visible results in mind.

Our approach to skincare starts simple: choose
only what’s good for your skin. That starts with
carefully picked Jeju botanicals—like green tea
and bija—known for being naturally skin-loving.

But we don’t stop at nature. We combine and
transform natural and other ingredients using
Korean skincare know-how to create formulas
that are gentle, balanced, and actually work.

At the heart of it is our golden ratio approach—
carefully calibrated blends created with skin
comfort and visible results in mind.

This kind of care is reflected in everything we make.
We approach formulation with care, considering how ingredients interact
and how balance can be achieved in each formula.
This way of thinking guides how our products come together.

We call this approach PRECISE NATURE SCIENCE™—our philosophy of
combining nature-inspired ingredients with Korean skin science to
develop thoughtfully balanced skincare.

This kind of care is reflected in everything we make.
We approach formulation with care, considering
how ingredients interact and how balance can be
achieved in each formula. This way of thinking guides
how our products come together.

We call this approach PRECISE NATURE SCIENCE™
—our philosophy of combining nature-inspired
ingredients with Korean skin science to
develop thoughtfully balanced skincare.

BEAUTY THAT BEGINS WITHIN

BEAUTY THAT BEGINS
WITHIN

We believe your skin already knows how to shine
—it just needs the right kind of support.
That’s where nature comes in. We tap into plant-derived
ingredients from Jeju Island and deliver them in ways
that feel comfortable on skin.

From innovative textures to skin-cushioning formulas,
every product is crafted with care—powered by years of research
and skin-friendly science. Designed to help skin look smooth,
well cared for, and naturally radiant.

Because when skin feels comfortable, it looks its best.

We believe your skin already knows how to shine
—it just needs the right kind of support.
That’s where nature comes in. We tap into plant-derived
ingredients from Jeju Island and deliver them in ways
that feel comfortable on skin.

From innovative textures to skin-cushioning formulas,
every product is crafted with care—powered by
years of research and skin-friendly science.
Designed to help skin look smooth,
well cared for, and naturally radiant.

Because when skin feels comfortable, it looks its best.